Reach4thealps is owned and run by Gina and Marcus Ewart. Both from Scotland, they were lucky enough to learn to ski as kids in Glenshee (Gina) and Cairngorms (Marcus) and still to this day argue over which resort is best!
Gina did a ski season in Chamonix cooking when she was 20 and caught the ski bug and love for the mountains. While they both had “proper” jobs they always missed the mountains and continually talked about moving to the Alps. They ended up working their first season together in Morzine and fell in love with the Portes Du Soleil area. The company name was dreamed up in All Bar one in Leicester Square, London with a group of friends and Reach4thealps was launched in summer 2002. They welcomed the first guests to Chalet Sol Re in December 2002 after lots of DIY, curtain making and trips to Ikea!
They successfully ran Chalet Sol Re for 2 years and then started to expand little by little and in the 10 years since have grown to having a portfolio of 7 catered and 6 self-catered properties between Morzine and Les Gets. In between all that they somehow managed to fit in getting married and having 2 kids in the process!